Jerjees Seja’s Insights on Media Dynamics in Pakistan

ARY Digital stands as a powerhouse in Pakistan’s media landscape, offering a diverse range of content from dramas to films, and providing a go-to platform for millions of viewers every day. At the helm of this successful network is Jerjees Seja, the CEO of ARY Digital, whose leadership has propelled the channel to its current heights. In a recent conversation with Ahmad Ali Butt, Jerjees shed light on some intriguing aspects of the mainstream media industry.

In a climate where speaking truthfully has become increasingly challenging, Jerjees addressed the sensitive issue of journalism in Pakistan. Despite the pressures faced by news channels like ARY News, he emphasized that there are still dedicated journalists committed to upholding the principles of truthfulness and integrity. However, he acknowledged the ever-changing landscape of the industry, where external pressures can influence editorial decisions.

The Birth of Jeeto Pakistan

Jerjees also delved into the inception of the immensely popular show, Jeeto Pakistan. He revealed that the concept was born out of a desire to compete with Aamir Liaquat’s show, and they meticulously crafted the format to attract audiences. Convincing Fahad Mustafa to transition from his morning show to Jeeto Pakistan was a strategic move, albeit one met with skepticism from advertisers. Despite receiving emails advising against Fahad’s involvement due to perceived dullness, the team remained steadfast in their belief in the show’s potential.

Fahad Mustafa’s dynamic energy and engaging presence ultimately defied expectations, captivating audiences and advertisers alike. Jeeto Pakistan’s success serves as a testament to the vision and perseverance of the ARY Digital team, reaffirming their ability to innovate and captivate audiences in Pakistan’s competitive media landscape.

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