Punjab Appoints Iffat Omar as Cultural Adviser to Breathe New Life into Heritage

In a move aimed at revitalising the province’s artistic identity, the Punjab government has officially appointed veteran actress and television host Iffat Omar as the Cultural Adviser to the Provincial Minister for Information and Culture, Azma Bukhari. This development marks a strategic effort by the administration to channel renewed energy into the preservation and promotion of Punjab’s rich and diverse cultural legacy.

Recognised for her decades-long contributions to Pakistan’s entertainment sector, Iffat Omar is expected to bring fresh vision and experience to her advisory role. Her appointment comes at a time when cultural institutions across the country are seeking innovative ways to stay relevant in the digital age, and her expertise in media and public engagement is anticipated to be instrumental in reshaping Punjab’s cultural landscape.

Sources close to the matter revealed that Omar has been provided with an official workspace at the Alhamra Cultural Complex in Lahore. Known as the artistic nucleus of the province, Alhamra will now serve as the hub for her advisory activities, which will include initiating projects, curating events, and fostering collaborations to celebrate and safeguard Punjab’s heritage.

By appointing a figure so deeply rooted in both traditional and contemporary art forms, the Punjab government aims to strike a balance between honouring age-old cultural expressions and embracing modern platforms. With Iffat Omar at the helm of cultural advising, the province is looking to make heritage more accessible, inclusive, and engaging for future generations. The announcement has been met with optimism from both cultural circles and the general public, signaling hope for a vibrant artistic revival under her guidance.

This development also strengthens the provincial government’s broader vision to uplift creative industries and integrate cultural awareness into policy-making.

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