The Most Hated Characters of 2024: Rubab and Noor Jahan

When discussing the Most Hated Characters of 2024, the world of entertainment continues to deliver personalities we love to despise. Unlike the morally ambiguous villains often found in Hollywood or Netflix series, these antagonists stand resolutely on the darker side. This year, two standout characters—Rubab from *Kabhi Main Kabhi Tum* and Noor Jahan from *Noor Jahan*—have attracted audiences’ disdain. Their devious antics and toxic personalities remind viewers of traditional black-and-white villains, reigniting the age-old saas-bahu trope in Pakistani dramas.

Rubab: The Conniving Villainess

Rubab from Kabhi Main Kabhi Tum epitomizes a textbook antagonist: wealthy, manipulative, and unrelenting in her pursuit of control. She dominates every scene with her extravagant outfits, ostentatious hairstyles, and a personality dripping with arrogance. Her schemes include framing her brother-in-law for theft to rid her house of his fiancée, Sharjeena. Despite her husband’s disdain, Rubab remains undeterred in her quest to control both her finances and household. Her sycophantic relationship with her mother-in-law adds another layer of toxicity, making Rubab one of the Most Hated Characters of 2024. She embodies the kind of villain audiences delight in disliking—a symbol of unbridled selfishness.

Noor Jahan: The Tyrannical Matriarch

Noor Jahan, the titular character of Noor Jahan, represents the quintessential overbearing mother-in-law. Her fiery glares and authoritative tone strike fear into the hearts of her sons and their wives. A master manipulator, Noor Jahan uses her past struggles as justification for her oppressive behavior. However, viewers see through her thinly veiled justifications, unable to forgive her for the chaos she sows. By the show’s end, Noor Jahan cements her place as a figure of animosity—a ruthless matriarch embodying the ultimate villain trope in Pakistani culture.

Together, Rubab and Noor Jahan define what it means to be truly detestable in 2024.

Read more: Hajra Yamin: I Would’ve Played Noor Jahan If I Were Older