Prominent Pakistani fashion designer Maria B is embroiled in a legal controversy as Turkish influencer Türkan Atay has served her a legal notice over allegedly unpaid dues from a campaign shoot held in Türkiye earlier this year. The incident has sparked a heated exchange online, drawing attention from both Pakistani and international social media users. The news has been widely discussed in the digital space, fueling growing scrutiny over the designer's business practices.
Türkan Atay, popularly known as “Pakistani Bhabhi” due to her marriage to a Pakistani national, claims that she was contracted to oversee a shoot for Maria B’s 2025 fashion collection. According to Atay, the agreement was based on a per-outfit payment structure that included production costs, yet the brand allegedly defaulted by issuing a one-time lump sum payment that fell short of the agreed amount. The influencer has demanded $8,000 in dues, including compensation for legal expenses and emotional distress, and has called for a formal public apology.
To support her claims, Atay released what she says are screenshots of conversations with the brand’s PR manager, which appear to acknowledge an oversight in the payment terms. Despite her three-month-long effort to resolve the matter privately, Atay claims she was blocked by the designer and her team on social media platforms, prompting her to make the issue public through Instagram videos.
