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Ayesha Omar’s Dating Show Lazawal Ishq Faces Boycott, PEMRA Backs Away

Words byMina⏱ 1 min read
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Ayesha Omar to Host Pakistan’s First Urdu Dating Reality Show Lazawaal Ishq
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Actor and entrepreneur Ayesha Omar is making waves with her upcoming dating reality show Lazawal Ishq, but not for the reasons she may have hoped. The first teaser of the show ignited a storm on social media, with critics calling for a complete boycott and demanding that authorities intervene.

The teaser, shot against the backdrop of Turkey’s scenic landscapes, introduces viewers to a lavish villa where eight contestants, four men and four women, will live under one roof. Hosted by Ayesha Omar, the show promises to explore the search for “eternal love” through emotional highs, conflicts, and competitive challenges.

However, the format inspired by global dating shows like Love Island and Too Hot to Handle has stirred a cultural clash in Pakistan. While some fans praised the bold experiment in Urdu digital entertainment, many online users slammed the concept as “immoral” and “unfit for local values.” Hashtags calling for the boycott of Lazawal Ishq quickly started trending, with internet personalities also filing complaints against the show.

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In the wake of the controversy, PEMRA (Pakistan Electronic Media Regulatory Authority) issued a clarification. The regulatory body stressed that Lazawal Ishq is not a television broadcast but a YouTube-exclusive production, and therefore, does not fall under its jurisdiction. The distancing has done little to quiet the debate, as pressure builds on other authorities like the Pakistan Telecommunication Authority (PTA) to step in.

Set to run for nearly 100 episodes, Lazawal Ishq marks the country’s first major attempt to bring the dating reality genre into the Urdu-speaking digital space. But whether it becomes a game-changer in entertainment or a short-lived controversy remains to be seen.

Read more: Ayesha Omar to Host Pakistan’s First Urdu Dating Reality Show Lazawaal Ishq

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