Four years after taking the world by storm, Pasoori has reached another remarkable milestone. The Coke Studio hit has officially crossed one billion views on YouTube, becoming the first music video made in Pakistan to achieve the feat.
Released in February 2022, the Ali Sethi and Shae Gill collaboration quickly grew from a popular Coke Studio track into an international phenomenon. Now, more than four years after its release, Pasoori has cemented its place in Pakistani music history.
Coke Studio announced the achievement on Instagram on Sunday, celebrating the listeners who helped carry the song far beyond its original audience. The platform thanked everyone who had pressed play, sung along and made the song their own.
The celebration also brought the song's creative team back into the spotlight. Coke Studio shared a reel featuring Sethi and Gill alongside producers Zulfiqar Khan, better known as Xulfi, and Abdullah Siddiqui, as they marked the extraordinary achievement with fans.
There was little doubt that Pasoori was heading toward a milestone of this scale. From the moment it arrived, the Punjabi-language song struck a chord with listeners, combining folk influences with a modern pop sound and the unmistakable vocal chemistry between Sethi and Gill.
Its success was not limited to YouTube. Pasoori became Spotify's most-streamed Pakistani song in 2022 and continues to be the most-streamed track on the platform for both Sethi and Gill. The song has accumulated close to 405 million Spotify streams, showing just how long its popularity has lasted.
