TikTok has selected Zindagi Tamasha as the first full-length Pakistani film to be released on its platform, calling it a "milestone" in the country's entertainment scene. Directed by acclaimed Pakistani actor, director, and producer Sarmad Khoosat, the 2019 film, which means "Circus of Life" in Urdu, follows a male religious devout criticized by society for his effeminate dancing, highlighting gender roles in Pakistan.
The controversial film has won international acclaim, including the Kim Ji-Seok Award at the Busan International Film Festival and the Snow Leopard Award for Best Film at the 6th Asian World Film Festival in Los Angeles. It was also Pakistan’s submission for the 93rd Academy Awards.
Zindagi Tamasha - The First Pakistani Film on Tiktok
“TikTok has announced a groundbreaking partnership with Khoosat Films, led by director Sarmad Khoosat,” the social media platform stated in a press release. “Zindagi Tamasha becomes the first full-length movie to be released on the short-form video platform.”
TikTok said the partnership means it would be designated as the film’s official entertainment partner, adding that it would be divided into 12-15 segments with each one over a minute long. However, it did not specify a date for when the film would premiere on the video platform.
“All content related to the movie will be found under the hashtag #ZindagiTamasha on TikTok, making it easy for users to discover and engage with the content,” the platform said.
