A surge of digital creativity has followed the release of Ali Zafar’s album 'Roshni,' as a wave of content creators join an online video contest inspired by its tracks.
Launched weeks after the album’s debut, the competition called for submissions of visual art based on songs from the project, offering cash prizes of Rs250,000, Rs75,000, and Rs50,000. In response, social media feeds have been flooded with entries, a significant number showcasing AI-generated imagery and experimental narratives that capture varied personal interpretations of the album’s themes.
Speaking to The Express Tribune, Zafar said the project was intended to inspire positivity and artistic expression. "The idea behind 'Roshni' was to spread light, and seeing it spark such incredible creativity among fans truly leaves me in awe," he said.
In response to the growing number of submissions, organisers introduced an additional category the 'Public Choice Award' allowing audiences to vote for their favourite entry. There is also increasing anticipation around a possible awards ceremony hosted by Lightingale Records.
