An exciting new music based initiative, pepsi Smash, went viral yesterday in Pakistan, and Overload’s very own Farhad Humayun has a big hand to play in the realization of this mega project. Via the platform of his production company Riot Productions, Farhad has acted as the producer & video director for pepsi SMASH, having overseen various important areas of the project.
The music has been produced by Overload’s keyboardist/composer Sheraz Siddiq & Pakistan’s foremost DJ, Faisal Baig.
Farhad’s impressive contribution has been from concept all the way down to implementation. He was in addition, responsible for hiring the video and production crew that he felt was most suited to understanding the concept behind the project. Apart from this, Farhad oversaw music creation, mixing, mastering, video shooting, editing, art direction & played host to all the artists as the entire project was filmed, recorded, mixed and mastered on location at Riot Studios in Lahore. The artists featured in pepsi SMASH are: Jarar Malik, Noori, Sajid and Zeeshan, Siege, Strings, SYMT with Ali Asad and Hussain Ali Shah making their debut.
All songs featured in pepsi SMASH’s pilot project have been mixed by Farhad, Sheraz and Faisal. You will also hear them on the drums, keyboards, as DJ and on guitars respectively.