Pakistani music sensation Hasan Raheem may already be one of Gen Z’s most-loved stars, but according to the singer himself, a whole new audience discovered him not through his chart-topping songs.
Hassan is known for his soulful tracks, laid-back personality and close connection with fans, Hasan Raheem became the centre of attention on social media last year after tying the knot with the love of his life in a beautiful traditional ceremony rooted in Gilgiti culture. The wedding festivities quickly turned into an online sensation, with videos and pictures spreading across nearly every social media platform.
The singer, who hails from Gilgit, embraced his cultural traditions throughout the celebrations. From energetic dances to joyful family moments, the wedding offered fans a rare and heartwarming glimpse into his personal life. Social media users praised the simplicity, authenticity and happiness seen throughout the events, helping the clips go massively viral.
Interestingly, Hasan Raheem recently revealed that many people who were previously unfamiliar with his music actually got to know him because of the wedding.
During a conversation with Haroon Rashid on the BBC Asian Network, the singer reflected on the unexpected fame that followed the celebrations and admitted that the response surprised both him and his wife.
