Celebrities

Uth Oye! Localising fashion

For years the fashion industry has been criticised for not adequately promoting local culture. Then came Uth Oye! with t-shirts inspired by Pakistan’s complex culture and turbulent politics. The apparel’s innovative design and message made the business an overnight hit.

Pictures of Haseena “item bum” battling a monster and Quaid-e-Azam’s iconic headshot juxtaposed with a blurb saying “dude where my country is?”, completed captured the youth’s imagination.

After creating a furore amongst the youth through online viral marketing, Uth Oye! finally opened its very own store on MM Alam road, on June 10. The new shop, which is located on the second floor of Ali Towers, features an actual cutout of a Bedford truck as the sales counter, and truck murals swathing the changing rooms.

The launch was a fresh and fun event. The innovative setup and creative decor of the new venue impressed the crowd. Rock band Quadrum’s performance, which included improvised vocals of “We will rock you” and “Uth Oye!”, energized the crowd. Many prominent celebrities, designers and young people were present at the inaugural event.

Babar Khan, the energetic creative director of Uth Oye! appeared happy with the high turnout at the event. The young entrepreneur explained that the basic intent behind his designs is to celebrate Pakistani culture. Thus his brand’s t-shirts, which essentially sport desi themes and logos, are inspired by seemingly banal social and political realities of the country, ranging from truck art to Lollywood.

“It’s not a secret that we are a very xenocentric society. We like our clothes from Calvin Klein or from other foreign brands,” said Khan. “But our brand is instead trying to perpetuate the idea that Pakistan is cool.”

Veteran designer Ammar Belal came to the store opening sporting his very own Uth Oye! t-shirt. “It’s a great initiative that has just started,” remarked Belal.

“Uth Oye!’s t-shirts are socially relevant and the business does social work, so this is really fashion for bringing about a meaningful social change,” he added, referring to the project’s involvement in several charities.

Designer Nilofar Shahid also appreciated the brand’s effort to revolutionize fashion trends by incorporating indigenous idiom and design.

“I tell fashion students that they should be proud of their identity and they should make sure that they represent Pakistan,” said Shahid. The designer added that Uth Oye! is a trendsetter because it incorporates local design and craft.

Mubeen Ahmed, a student present at the occasion, said that the biggest thing that attracted young people to the store’s opening was the dire need for entertainment. He said that there with so much negativity and turmoil surrounding people, such a launch inspired them to think positively and enjoy themselves.

The shirts displayed at the new flagship store continue to cash on the brand name’s satirical yet humorous take on socio-political issues. For instance, one t-shirt features a petrol pump shaped into a noose, alluding to the ‘stifling’ prices of oil. Another interesting t-shirt features Lollywood legend Sultan Rahi donning a crown.

Uth Oye! is now looking to expand into foreign markets.

Celebrities

Shahid Afridi’s Missing Dog Sparks Online Debate

Shahid Afridi is a renowned former Pakistani cricketer who was immensely popular among cricket fans and once enjoyed a massive fan following across the globe. The former captain is now known for his charity work, controversial statements, and viral social media videos. Shahid Afridi is originally from Karachi but has now shifted to Islamabad with his family. The cricketer is known for his charity work, political interests, and controversial statements.

Shahid Afridi recently lost his pet dog, Max, who, according to him, was like a member of the family and had been sick for quite a few days.

Shahid Afridi shared a message on X along with a video featuring his pet Max. He wrote, “Max was raised like family and survived severe illness at 30 days old. Our puppy Max is missing. If found, please keep him safe and help bring him home. Every share helps!” Read the X post here.

The news was also shared by ARY News. Shahid Afridi has also provided his contact number and urged fans to share the post to help locate Max. Watch the video below.

Social media users are bashing the news channel over its priorities, accusing it of ignoring reports about missing people while giving significant coverage to the missing pets of wealthy and influential individuals. One user wrote, “Shame on TV channels for this reporting. Curse on them for giving preference to animals over the cruelty faced by humans.” Another questioned the trend, writing, “Is this some new trend? First Wasim Akram and now him?” Many others have also posted harsh and degrading remarks about Shahid Afridi. One user taunted him, writing, “After five daughters, the goddess of fate was kind to Shahid Afridi and blessed him with Max. Just imagine what the mother, father and sisters must be going through, whose only Max has been lost.”

Celebrities

‘I Am Absolutely Fine’: Imran Ashraf Reacts to Shocking Fake Death News

Imran Ashraf has had to do something no celebrity should ever have to do and that is to assure the world that he is still alive.

The actor recently found himself at the centre of a bizarre social media hoax after AI-generated videos falsely claimed that he had passed away. The fabricated clips spread across social media, leaving some fans genuinely confused about what had happened.

The videos were particularly convincing because they featured digitally created versions of familiar Pakistani personalities, including journalists and celebrities. As the content circulated, the false reports began taking on a life of their own.

Imran eventually stepped in to put the rumours to rest himself.

Taking to his Instagram story, the actor shared a direct message for his followers, writing, “ALHAMDULILLAH I AM ABSOLOUTLY FINE ITS A FAKE NEWS NEED YOUR PRAYERS.”

His message made it clear that there was no truth behind the death reports and that he was perfectly fine.

Among the fabricated content circulating online were videos featuring AI-generated versions of actor Bilal Abbas, former cricketer Shahid Afridi and journalist Mansoor Ali Khan. The use of familiar faces appeared to give the fake reports an added sense of credibility, making the hoax even more disturbing.

One video took the deception a step further by showing what appeared to be Imran Ashraf’s funeral. Such content can easily mislead viewers who encounter it without knowing that the footage has been digitally manipulated.

Unfortunately, Imran is not the first Pakistani celebrity to become the target of an AI-powered death hoax.

Earlier this year, veteran singer Tahira Syed was also forced to respond after false reports about her death began circulating online. She later appeared in a video to confirm that she was alive and healthy, while reminding people to check the authenticity of information before believing or sharing it.

Celebrities

Zain Hamid confirms separation from Nimra Khan

UK-based pilot Zain Hamid has confirmed his divorce from Pakistani actor Nimra Khan, months after their marriage and amid separation rumours on social media.

Nimra Khan married Zain Hamid in May 2026. However, reports of differences between the couple and speculation about their separation had been circulating on social media for some time.

At the time, Nimra had denied the reports, saying that her married life was going well. She had also removed her wedding pictures from social media, citing concerns about the evil eye.

Zain Hamid has now confirmed the divorce in a statement posted on Instagram. He said he divorced Nimra Khan on July 17, attributing the decision to irreconcilable personal differences and differences in priorities.

He said he did not want to blame anyone for the separation, adding that legal proceedings had also been initiated and the matter had been handed over to lawyers.

Zain further said the separation was mutually agreed upon and that such circumstances were equally difficult for both men and women. He also expressed his best wishes for Nimra Khan.

Nimra Khan’s marriage to Zain Hamid was her second. She had previously married Raja Iftikhar in 2020, but the marriage ended a few months later.