Celebrities

Uth Oye! Localising fashion

For years the fashion industry has been criticised for not adequately promoting local culture. Then came Uth Oye! with t-shirts inspired by Pakistan’s complex culture and turbulent politics. The apparel’s innovative design and message made the business an overnight hit.

Pictures of Haseena “item bum” battling a monster and Quaid-e-Azam’s iconic headshot juxtaposed with a blurb saying “dude where my country is?”, completed captured the youth’s imagination.

After creating a furore amongst the youth through online viral marketing, Uth Oye! finally opened its very own store on MM Alam road, on June 10. The new shop, which is located on the second floor of Ali Towers, features an actual cutout of a Bedford truck as the sales counter, and truck murals swathing the changing rooms.

The launch was a fresh and fun event. The innovative setup and creative decor of the new venue impressed the crowd. Rock band Quadrum’s performance, which included improvised vocals of “We will rock you” and “Uth Oye!”, energized the crowd. Many prominent celebrities, designers and young people were present at the inaugural event.

Babar Khan, the energetic creative director of Uth Oye! appeared happy with the high turnout at the event. The young entrepreneur explained that the basic intent behind his designs is to celebrate Pakistani culture. Thus his brand’s t-shirts, which essentially sport desi themes and logos, are inspired by seemingly banal social and political realities of the country, ranging from truck art to Lollywood.

“It’s not a secret that we are a very xenocentric society. We like our clothes from Calvin Klein or from other foreign brands,” said Khan. “But our brand is instead trying to perpetuate the idea that Pakistan is cool.”

Veteran designer Ammar Belal came to the store opening sporting his very own Uth Oye! t-shirt. “It’s a great initiative that has just started,” remarked Belal.

“Uth Oye!’s t-shirts are socially relevant and the business does social work, so this is really fashion for bringing about a meaningful social change,” he added, referring to the project’s involvement in several charities.

Designer Nilofar Shahid also appreciated the brand’s effort to revolutionize fashion trends by incorporating indigenous idiom and design.

“I tell fashion students that they should be proud of their identity and they should make sure that they represent Pakistan,” said Shahid. The designer added that Uth Oye! is a trendsetter because it incorporates local design and craft.

Mubeen Ahmed, a student present at the occasion, said that the biggest thing that attracted young people to the store’s opening was the dire need for entertainment. He said that there with so much negativity and turmoil surrounding people, such a launch inspired them to think positively and enjoy themselves.

The shirts displayed at the new flagship store continue to cash on the brand name’s satirical yet humorous take on socio-political issues. For instance, one t-shirt features a petrol pump shaped into a noose, alluding to the ‘stifling’ prices of oil. Another interesting t-shirt features Lollywood legend Sultan Rahi donning a crown.

Uth Oye! is now looking to expand into foreign markets.

Celebrities

Iqrar Ul Hassan Reveals Shocking Details About Humaira Asghar’s Death, Questions Investigation

Humaira Asghar, an actress and model known for her work in brand campaigns, dramas, films, and as a contestant on Tamasha Season 1, tragically passed away. Authorities discovered her body in a horrifying and mysterious condition. Initial reports stated that she had been dead for over a month, and her body was found decomposing in her apartment. However, new details have made the case even more distressing.

Dr. Summaiya, who conducted Humaira Asghar’s initial post-mortem, revealed horrific details that go far beyond earlier reports. She confirmed that Humaira’s body was in an extreme state of decomposition. Even her knee joints and the back of her skull — typically the last parts of a human body to decay — had deteriorated significantly, indicating that the body had been lying there for around nine months. Disturbingly, one of her hands had completely separated from the body due to the advanced stage of decay.

Iqrar ul Hassan also spoke to several crime reporters, and it was revealed that “the last time any of her colleagues were in touch with her was around September-October 2024. She went to shows during that period. Her neighbours also saw her during that time. Police have also checked data on her phone, and her last call was also in September 2024.”

Celebrities

Momina Iqbal Breaks Silence On Being Called Transgender

Momina Iqbal, a talented actress and model, has become a household name thanks to her powerful performances and striking beauty. She carries herself with grace and consistently works on refining her character, focusing on both styling and behavior. She effortlessly portrays both positive and negative roles, and is currently shining in the dramas “Dastak” and “Do Kinaray”.

She recently found herself at the center of an unexpected and bizarre controversy that began online. A video surfaced with the misleading caption, “Momina Iqbal is a transgender,” and quickly went viral. The clip sparked a wave of speculation, turning into a disturbing trend on TikTok and other social media platforms where users began questioning her gender identity.

What started as baseless gossip spiraled into widespread online chatter, subjecting Momina to an unfair and invasive level of scrutiny.

Momina appeared as a guest on a show and directly addressed the controversy. Although visibly uncomfortable discussing the matter, she felt the need to clarify the situation. She shared that she was completely unaware of the false narrative circulating online until she began receiving calls from journalists.

To her shock, some journalists bluntly asked if she was a “woman,” a question that deeply disturbed her. Momina admitted that the first two days of the controversy were mentally devastating, severely affecting her well-being.

Momina shared that her mother remained unfazed and didn’t care about the rumors being spread. Her friends even joked about the fake controversy to lighten the mood. Despite their support, she still felt deeply shaken. She questioned, “How can you ask a woman if she is a woman? How is she supposed to prove it?” She added that if she were transgender, she would have proudly owned it. “I’m in a good place in my life. If I were transgender, I would tell the world and wouldn’t be ashamed of it,” she said confidently.

Celebrities

After Humaira Asghar’s Tragic Death, Rabia Butt’s Sudden Disappearance Concern Fans

Just weeks after the shocking and untimely passing of model and actress Humaira Asghar, fans have been gripped by a growing sense of unease—this time over the mysterious silence of another beloved star, Rabia Butt. Known for her elegance, talent, and commanding screen presence, Rabia’s absence from the public eye has not gone unnoticed.

Rabia Butt, a celebrated name in Pakistan’s entertainment and fashion industry, has made a mark with her performances in acclaimed dramas like Aangan, Pehli Si Muhabbat, Yeh Dil Mera, and more recently Jeevan Nagar. Her powerful acting in Jeevan Nagar was widely praised, leaving fans eagerly waiting for her next appearance. But instead of following up with more roles or public appearances, Rabia seemed to vanish from social media altogether.

Her last Instagram post dates back to December 2024, and since then, her profile, with nearly 1 million followers, has remained inactive. In light of Humaira Asghar’s tragic death, this silence became even more alarming to fans.

Concerned followers have taken to the comments under Rabia’s old posts, trying to get her attention. Many have expressed genuine worry. “Now, both the Eids have passed, please do post on Instagram,” one user wrote. Others pleaded with celebrities like Mishi Khan, Mawra Hocane, Sonya Hussyn, and Yasir Hussain to help check on her.

Some linked the actress’s absence to political tensions and recent tragic events, fearing the worst. One particularly emotional comment read, “Where are you? After the death of Humaira Asghar, I am worried for you.”

After weeks of silence and hundreds of messages, Rabia finally returned, if only briefly, to Instagram with a heartfelt note. In a cryptic yet sincere message, she wrote:

“All of you who are concerned, this is for them. Thank you for reaching out. I’m on some journey on this life journey and won’t be able to talk about it at the moment. If I find what I am looking for, will let you all know. And if I don’t. Then I will know. But in both cases things will never be the same. Love for you all. If possible, do pray for me. Aap sab ko bohat pyar. Ho sake tau dua.”

Her words left fans with mixed emotions, relieved to hear from her but still concerned about what she may be going through.