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Faysal Qureshi Claims Indian Market Is Holding Pakistani Content Back On Netflix

Words byMina⏱ 2 min read
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Faysal Quraishi
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Veteran Pakistani actor Faysal Qureshi has shared his candid views on why he believes Pakistani productions have yet to secure a stronger presence on Netflix, pointing to a combination of political, commercial, and industry-related challenges.

Widely regarded as one of Pakistan's finest television actors, Faysal Qureshi has built an impressive career with memorable performances in dramas including Boota from Toba Tek Singh, Meri Zaat Zarra-e-Benishan, Bashar Momin, Qaid-e-Tanhai, Haiwan, Muqaddar, Hook, Farq, Aap Key Liye, Bheegi Palkain, Khaie, and Fitoor. Most recently, he received critical acclaim for portraying Kamran in the drama Case No. 9.

During a recent appearance on Trifit Pakistan's podcast hosted by Maham Khalid, the actor was asked when he believes Pakistani content will finally gain a significant place on Netflix. His response offered a frank assessment of what he sees as the hurdles standing in the way.

Faysal argued that one of the biggest obstacles is the lack of support for Pakistani productions in the Indian market. According to him, India's influence as one of Netflix's largest audiences in the region makes it difficult for Pakistani content to secure wider visibility on the platform.

The actor also spoke about the kind of storytelling he believes global streaming platforms often look for. He suggested that services like Netflix tend to favor narratives that explore the darker or more complex realities of a society. However, he claimed that filmmakers in Pakistan face limitations when attempting to portray certain sensitive issues, adding that creating completely unfiltered content could have serious consequences for those involved.

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Beyond politics and creative freedom, Faysal highlighted what he described as another major concern - the country's streaming culture. He noted that many viewers in Pakistan access Netflix through shared or borrowed accounts instead of purchasing their own subscriptions.

According to the actor, this affects the platform's business calculations because Pakistan generates significantly less subscription revenue than larger neighboring markets. He believes that stronger commercial demand could encourage streaming services to invest more heavily in Pakistani productions.

Faysal also reflected on local viewing habits, saying audiences often ask when a newly released film will arrive on YouTube rather than seeking it through paid streaming platforms. In his opinion, this mindset presents another challenge for the growth of Pakistan's digital entertainment industry.

Despite outlining these concerns, the actor expressed optimism for the future and extended his best wishes to Hum TV as it prepares to bring more Pakistani content to Netflix. He said he hopes such initiatives will pave the way for local stories to reach wider international audiences.

Read more: Faysal Qureshi urges authorities to back Pakistan’s entertainment industry

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