Entertainment
Why Pakistani Content Rarely Make it to Netflix? Read Nabeel Qureshi’s Stance

Prominent filmmaker Nabeel Qureshi talks about the challenges obstructing the global visibility of Pakistani content on major streaming platforms, particularly focusing on the hurdles faced by Pakistani productions in securing a spot on Netflix. The heightened political tensions between India and Pakistan stand out as a key factor influencing the accessibility and recognition of Pakistani content on Netflix.
Challenges in the Representation of Pakistani Content on Netflix
Nabeel Qureshi sheds light on the dynamics within Netflix, emphasizing a transition from a centralized head office in Los Angeles to a regional office in India. According to the director, this shift has played a substantial role in impeding the promotion and acquisition of Pakistani content on the platform. The evolving geopolitical climate, marked by increased tensions between the two nations, has resulted in a decline in the visibility of Pakistani films on Netflix. Nabeel asserts, “Ever since tensions between India and Pakistan have increased, Netflix first had its head office in Los Angeles from where all the dealings would take place. Now, they’ve made a regional office which is India.”
Addressing the linguistic dimension, the filmmaker highlighted that the common language shared between India and Pakistan may contribute to the absence of a distinct niche for Pakistani content. Despite acknowledging the vast size and historical richness of the Indian film industry, Nabeel proposed that a unique linguistic identity could potentially establish a specialized space for Pakistani content on global platforms.
“In essence, what I’m suggesting is that this is one of the reasons for the overall scarcity of Pakistani content on Netflix,” remarked Nabeel. “Firstly, they are not acquiring it. Perhaps they are not interested, or maybe there are political considerations at play.” He elaborated, “It seems illogical. The Indian industry is undeniably colossal. It’s massive. They could conceivably cater to ten platforms like Netflix. With an extensive array of content, it stands as a colossal industry with a century-long history, in contrast to ours, which has been operational for merely five years and then diminishes. Acknowledgment where it’s due, that’s quite an accomplishment.”
Political Complexities Surrounding Both Countries
Nabeel Qureshi extends his observations beyond Netflix to other streaming platforms, highlighting similar challenges on platforms like Amazon Prime. He underlines the impact of political reasons on the global availability of Pakistani content, citing the prevalence of Indian content on Netflix as a testament to the intricate political dynamics at play. Nabeel contends that Indian content, with its vast industry and extensive repertoire, holds sway over streaming platforms, overshadowing the representation of Pakistani productions.
Read more: Why Netflix Avoids Investing In Pakistan?
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